Word-of-mouth publicity plays a major role in popularizing our products, since our loyal customers spontaneously tell about their virtues to others...

Nevertheless, we have an effective market communications program with brand promotion activities across print, outdoor and audio-visual media. Event sponsorship is another key activity that we engage in, which helps in gaining added visibility in the potential target audience. And POP promotion is also effectively used to market the products

Leading Marathi actress Mrinal Kulkarni (Sonpari fame) and actor Atul Parchure (Style fame) have been signed on as Brand Ambassadors for the Company. TV commercials featuring these two prolific artistes were created and are aired on the Marathi channels of Zee TV and Doordarshan.